Partner with MCG

We work with manufacturers, distributors, liquidators, and creators to bring exceptional products to market through our own brands and live commerce channels. Multiple partnership models, one standard of quality.

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Business partnership and commerce operations

Choose the model that fits your business

MCG operates several partnership structures. Whether you're supplying inventory, licensing your brand, or driving audience to our channels — there's a program designed for the way you work.

Program 01

Wholesaling

MCG purchases inventory from you at wholesale rates and resells through our brand channels. You get guaranteed volume; we handle branding, listing, and sell-through.

  • Upfront purchase of qualifying inventory
  • Best fit: manufacturers, distributors, importers
  • Volume minimums apply by category
Program 02

Co-Wholesaling

Joint revenue model. You retain inventory ownership; MCG handles brand development, content, and sales channels. Proceeds are shared based on contribution.

  • No upfront purchase required
  • Best fit: premium products, emerging brands
  • Revenue share negotiated per program
Program 03

Direct Arbitrage

Fast-turn model for overstock, closeouts, liquidations, and limited-window deals. MCG buys at closeout pricing and moves inventory through our live shopping channels.

  • Same-week response on qualified lots
  • Best fit: liquidators, overstock holders, 3PLs
  • Immediate cash offer on approved inventory
Program 04

Private Label

Launch a brand under the MCG umbrella. You provide product capability; we provide the brand identity, creative, supply chain orchestration, and go-to-market.

  • MCG funds brand build and launch
  • Best fit: factories, white-label producers
  • Equity or royalty structures available
Program 05

Affiliate & Creator

Promote MCG brands through your audience on TikTok, Instagram, YouTube, or blog. Competitive commission rates, tracking links, creative assets, and live shopping collab slots.

  • Tiered commissions based on performance
  • Best fit: creators, influencers, affiliates
  • Co-host slots on live shopping events
Program 06

Strategic & Enterprise

Custom engagements for enterprise suppliers, retailers with excess inventory at scale, and strategic partners. Terms, structure, and channel mix designed around your objectives.

  • Bespoke agreements
  • Best fit: enterprise, retailers, holding cos
  • Direct line to MCG leadership
WHAT WE LOOK FOR

Our partner standards

Every program starts with the same four questions. Meet these and we’ll move quickly.

01

Quality

Products we’d buy ourselves. No gray-market, no counterfeit, no compromise.

02

Margin

Pricing that supports a healthy sell-through after brand, channel, and fulfillment costs.

03

Supply

Reliable, documentable supply chain. Minimum availability requirements vary by program.

04

Alignment

A shared commitment to transparency, speed, and long-term partnership.

Partner Check-In

Tell us about your business and which program fits. Submissions sync to our CRM and are routed to the right program lead. We respond to every inquiry within 48 hours.

Your submission is routed to MCG's partner pipeline via our CRM. All fields are confidential.
Thank you. We’ve received your inquiry and the right program lead will be in touch within 48 hours.